Credit Karma had a problem. How does a financial-services company win the trust of a generation that just lived through a financial crisis? And a new, online company that asks for your personal information, at that?
Today, a decade after its launch, Credit Karma claims 75 million members, including almost half of all U.S. millennials and a third of all Americans with credit reports. The private, San Francisco-based company, which says it has been profitable for the past two years, recently revealed that its revenue jumped 50 percent last year, to more than $500 million.