As financial technology proliferates to help build a better financial planning practice, two firms are targeting turnkey asset management platforms with tools to create more personalized client experiences.
Los Angeles-based AdvisoryWorld has found success using TAMPs to access a growing segment of advisors already comfortable with devolving some of their traditional responsibilities to third parties or automation, yet desire to retain a personal touch as well.
“TAMPs already have this wide net of advisors that they work with, so when we go and set up a custom installation of our proposal generator with one of them, we get dozens, sometimes thousands of seats at the tables underneath it,” says Mike Wilson, president and COO at AdvisoryWorld.
AdvisoryWorld currently serves around 30,000 individual advisors, many of them through TAMPs like Brinker Capital and FTJ FundChoice.
As custodians and broker-dealers adopt their own technology suites and integrations with specific advisor software, fintech developers have to target industry segments and channels more specifically – thus the decision to focus on TAMPs and other investment and planning automation tools.
In March, AdvisoryWorld secured a partnership with Coppell, Texas-based Fusion Capital Management, which manages around $160 million on its platform and works with more than 125 advisors throughout the country. Fusion also includes an institutional arm that consult with RIAs to recommend solutuions for their business models.
One such solution was unveiled at February’s TD Ameritrade National LINC conference in San Diego.